Broadband/TV Research

Needing to establish last-minute validation that its product would sell within a specific marketplace, Rockwell Collins utilized DiffStrat’s expertise in information gathering and processing. We implemented a tailor-made, wide-ranging interview configuration that generated both quantitative and qualitative information. With these results, our team was able to present an objective forecast on the success of providing the opportunity for prospects to utilize broadband during times that they would normally be isolated from access to the internet.

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