Faced with state funding cuts and an uncertain economy, the University of Iowa knew it needed a campaign launch that could capture attention and motivate financial support.

The university called in DiffStrat, and we put together a powerful, compelling presentation based on the principles of Change Leadership. From conceptual development, to speech writing, music arrangement, video production, artistic direction, and technical support, we did it all. The result was an hour-long emotional journey that highlighted the very best the university and its alumni had to offer. This memorable show, and the follow-up tools we developed, kept tongues wagging and dollars flowing long after the event.