When the Bandag Fleet Sales organization wanted to create a compelling presentation about fleet needs and Bandag’s strategy for meeting them, they turned to DiffStrat for assistance.

We outlined the presentation and created a series of video segments featuring fleet customers and select Bandag dealers. The presentation illustrated the critical requirements for succeeding in today’s marketplace, showing, by example, the cutting-edge programs and equipment Bandag makes available to its dealers. This presentation created dealer awareness, enthusiastic buy-in, and nationwide unity.